Redefining Coupon Discovery
Redefining Coupon Discovery
Redefining Coupon Discovery
Research / Design
Research / Design
Completed
Completed
Programming
Programming
45%
45%
My Role
My Role
UI/UX Designer / Illustrator
UI/UX Designer / Illustrator
Project Type
Project Type
B2C Coupon App
B2C Coupon App
Project Timeline
Project Timeline
2 months
2 months
Team Members
Team Members
Elijah (Project manager)
Elijah (Project manager)
Olabode (Fullstack developer)
Olabode (Fullstack developer)
Gibson (Senior UI/UX Designer)
Gibson (Senior UI/UX Designer)
Project Overview
Project Overview
Project Overview
Project Overview
Project Overview
Kredit is a B2C mobile coupon app designed to help users easily discover and access discount coupons from their favorite brands. It solves the problem of missing local discounts due to lack of awareness or poorly marketed alternatives.
Kredit is a B2C mobile coupon app designed to help users easily discover and access discount coupons from their favorite brands. It solves the problem of missing local discounts due to lack of awareness or poorly marketed alternatives.
Problem
Problem
Problem
Problem
Problem
Many users miss local discount opportunities due to poor coupon discovery tools. Existing Nigerian apps have failed to establish trust and visibility, causing users to fall back on traditional discovery methods like word of mouth, radio, or social media.
Many users miss local discount opportunities due to poor coupon discovery tools. Existing Nigerian apps have failed to establish trust and visibility, causing users to fall back on traditional discovery methods like word of mouth, radio, or social media.
User Research & Insights
User Research & Insights
User Research & Insights
User Research & Insights
User Research & Insights
User Interviews & Surveys revealed:
Majority of users rely on social media or friends to discover discounts.
Many are unaware of the few coupon apps in Nigeria.
Lack of trust and complex interfaces are key blockers.
Users want real-time location-based offers.
User Interviews & Surveys revealed:
Majority of users rely on social media or friends to discover discounts.
Many are unaware of the few coupon apps in Nigeria.
Lack of trust and complex interfaces are key blockers.
Users want real-time location-based offers.
Market Overview
Market Overview
Market Overview
Market Overview
Market Overview
Global Market
Valued at $509.7B in 2022, expected to hit $1.6T by 2030.
Growth driven by smartphone adoption, e-commerce, and consumer demand for savings.
Asia-Pacific is leading, followed by North America and Europe.
Nigerian Market
Still emerging, but growing with mobile penetration, digital payments (e.g., KongaPay, AfriGo), and rising e-commerce adoption (e.g., Jumia, Konga).
Global Market
Valued at $509.7B in 2022, expected to hit $1.6T by 2030.
Growth driven by smartphone adoption, e-commerce, and consumer demand for savings.
Asia-Pacific is leading, followed by North America and Europe.
Nigerian Market
Still emerging, but growing with mobile penetration, digital payments (e.g., KongaPay, AfriGo), and rising e-commerce adoption (e.g., Jumia, Konga).
Target users
Target users
Target users
Target users
Target users
People who love shopping online and never want to miss a good deal. They’re always hunting for discounts but get frustrated when they find out about coupons too late, especially the ones available nearby. They’re comfortable using mobile apps and love saving money whenever they can.
People who love shopping online and never want to miss a good deal. They’re always hunting for discounts but get frustrated when they find out about coupons too late, especially the ones available nearby. They’re comfortable using mobile apps and love saving money whenever they can.
Meet Tolu
Meet Tolu
Meet Tolu
Meet Tolu
Meet Tolu
Age: 28
Location: Lagos, Nigeria
Occupation: Digital Marketer
Tech Comfort Level: Very comfortable with mobile apps and online shopping
“If there’s a discount somewhere, I want to be the first to know!”
Age: 28
Location: Lagos, Nigeria
Occupation: Digital Marketer
Tech Comfort Level: Very comfortable with mobile apps and online shopping
“If there’s a discount somewhere, I want to be the first to know!”
About Tolu
Tolu loves online shopping and is always on the lookout for the best deals. She follows a few Instagram pages and WhatsApp groups for discount alerts, but it’s hard to keep up. Most times, she only hears about nearby coupons or promo codes after they’ve expired or the item is sold out.
About Tolu
Tolu loves online shopping and is always on the lookout for the best deals. She follows a few Instagram pages and WhatsApp groups for discount alerts, but it’s hard to keep up. Most times, she only hears about nearby coupons or promo codes after they’ve expired or the item is sold out.
Pain Points
Always missing out on local deals or limited-time coupons
No central place to see all nearby offers
Finds it tiring to check multiple platforms for discounts
Pain Points
Always missing out on local deals or limited-time coupons
No central place to see all nearby offers
Finds it tiring to check multiple platforms for discounts
Goals
Get real-time alerts when deals or coupons are available nearby
Save money without doing extra work
Easily find and use promo codes before they expire
Goals
Get real-time alerts when deals or coupons are available nearby
Save money without doing extra work
Easily find and use promo codes before they expire
Key Features
Key Features
Key Features
Key Features
Key Features
Group Sharing: Share discounts with friends/family
Offer Expiry Alerts: Stay informed before deals end
Redeem In-Store & Online: Scan code or use online links
User Ratings for Coupons: Build trust with social proof
Nearby Offers: Location-based coupon discovery
Group Sharing: Share discounts with friends/family
Offer Expiry Alerts: Stay informed before deals end
Redeem In-Store & Online: Scan code or use online links
User Ratings for Coupons: Build trust with social proof
Nearby Offers: Location-based coupon discovery
Wireframes
Wireframes
Wireframes
Wireframes
Wireframes
After developing the information architecture and user flows, we brainstormed on the ideal layout and interaction model that would resonate with our target users.
To enhance navigation and usability, we implemented a bottom navigation bar with five key tabs, making it seamless for users to move between major sections of the app.
We also introduced a gamified feature within the user profile that encourages users to engage more with the app by unlocking rewards or progress markers, ultimately boosting product interaction and increasing overall engagement.
After developing the information architecture and user flows, we brainstormed on the ideal layout and interaction model that would resonate with our target users.
To enhance navigation and usability, we implemented a bottom navigation bar with five key tabs, making it seamless for users to move between major sections of the app.
We also introduced a gamified feature within the user profile that encourages users to engage more with the app by unlocking rewards or progress markers, ultimately boosting product interaction and increasing overall engagement.
First Iteration
First Iteration
First Iteration
First Iteration
First Iteration
At first, we considered adding a feature that would allow users to buy airtime directly from the app, but after implementing it, the feature felt out of place and gave the app a fintech appearance.
We ultimately removed it—not just because of the visual inconsistency, but also because it didn’t align with the core purpose of the app, which is helping users find and access coupons. It was out of scope and didn’t address our target users' needs. (This feature was suggested by the client, lol.)
We also noticed that the buttons we used in the early design felt too serious and formal, unlike the friendly, playful feel typical of most coupon apps. So we switched from sharp-cornered buttons to fully rounded ones to make the interface more approachable.
Additionally, we updated the look of the product cards. The initial design had a prominent “Get Coupon” button that felt like we were forcing users to take action. In the refined version, we removed that button and introduced a wishlist icon so users could save discounted items and revisit them later at their convenience.
At first, we considered adding a feature that would allow users to buy airtime directly from the app, but after implementing it, the feature felt out of place and gave the app a fintech appearance.
We ultimately removed it—not just because of the visual inconsistency, but also because it didn’t align with the core purpose of the app, which is helping users find and access coupons. It was out of scope and didn’t address our target users' needs. (This feature was suggested by the client, lol.)
We also noticed that the buttons we used in the early design felt too serious and formal, unlike the friendly, playful feel typical of most coupon apps. So we switched from sharp-cornered buttons to fully rounded ones to make the interface more approachable.
Additionally, we updated the look of the product cards. The initial design had a prominent “Get Coupon” button that felt like we were forcing users to take action. In the refined version, we removed that button and introduced a wishlist icon so users could save discounted items and revisit them later at their convenience.
Location-Based Personalization
Location-Based Personalization
Location-Based Personalization
Location-Based Personalization
Location-Based Personalization
Users can either manually enter their location or choose automatic location scanning. This allows the app to quickly identify nearby stores offering discounts through our partnered network.
Users can either manually enter their location or choose automatic location scanning. This allows the app to quickly identify nearby stores offering discounts through our partnered network.
Sign-up Screen
Sign-up Screen
Sign-up Screen
Sign-up Screen
Sign-up Screen
Before signing up, users are already presented with relevant stores in their area, making the experience feel personalized from the very beginning. The entire process takes less than a minute, ensuring speed and convenience without sacrificing value.
Before signing up, users are already presented with relevant stores in their area, making the experience feel personalized from the very beginning. The entire process takes less than a minute, ensuring speed and convenience without sacrificing value.
Home Screen Layout and Navigation
Home Screen Layout and Navigation
Home Screen Layout and Navigation
Home Screen Layout and Navigation
Home Screen Layout and Navigation
Users can filter content by location at the top of the home screen and use the search bar to quickly find specific items or brands.
The main section features collections and a “Shop by Brand” option. Users can also save discounted items to their wishlist for later.
At the bottom, a five-tab navigation bar provides quick access to Home, Categories, Coupons, Notifications, and Profile. It only takes two clicks to reach the product listing page, keeping the experience smooth and efficient.
Users can filter content by location at the top of the home screen and use the search bar to quickly find specific items or brands.
The main section features collections and a “Shop by Brand” option. Users can also save discounted items to their wishlist for later.
At the bottom, a five-tab navigation bar provides quick access to Home, Categories, Coupons, Notifications, and Profile. It only takes two clicks to reach the product listing page, keeping the experience smooth and efficient.
Product Details and Coupon Access
Product Details and Coupon Access
Product Details and Coupon Access
Product Details and Coupon Access
Product Details and Coupon Access
On the product details page, users can view images of our partners' products, along with the original price, the discounted price, and the number of people currently viewing the item. This helps to create urgency and encourage action.
To access a discount, users must first purchase a coin within the app, which serves as the payment for unlocking each coupon.
Once a coupon is purchased with the coin, users are given multiple redemption options: copy the code, follow a direct link, or scan a QR code in-store, offering flexibility and convenience.
On the product details page, users can view images of our partners' products, along with the original price, the discounted price, and the number of people currently viewing the item. This helps to create urgency and encourage action.
To access a discount, users must first purchase a coin within the app, which serves as the payment for unlocking each coupon.
Once a coupon is purchased with the coin, users are given multiple redemption options: copy the code, follow a direct link, or scan a QR code in-store, offering flexibility and convenience.
Coupon Management
Coupon Management
Coupon Management
Coupon Management
Coupon Management
On the coupon page, users can easily navigate between three sections:
Active Coupons
Favourites (saved coupons)
Expired Coupons
This structure helps users quickly understand the status of their coupons and manage them effectively.
On the coupon page, users can easily navigate between three sections:
Active Coupons
Favourites (saved coupons)
Expired Coupons
This structure helps users quickly understand the status of their coupons and manage them effectively.
Notification Center
Notification Center
Notification Center
Notification Center
Notification Center
The notification screen is divided into three sections:
All – a combination of all notifications
Coupons – updates on new or expiring coupons
Rewards – notifications about user-earned rewards
This separation helps users easily identify and manage different types of alerts without clutter.
The notification screen is divided into three sections:
All – a combination of all notifications
Coupons – updates on new or expiring coupons
Rewards – notifications about user-earned rewards
This separation helps users easily identify and manage different types of alerts without clutter.
Gamification for Engagement
Gamification for Engagement
Gamification for Engagement
Gamification for Engagement
Gamification for Engagement
To boost user engagement, we introduced a gamification feature where users progress through milestones based on their activity within the app. Each level unlocks a new badge, adding a sense of achievement and competition to the experience. This playful system encourages users to interact more with the app and stay loyal over time.
To boost user engagement, we introduced a gamification feature where users progress through milestones based on their activity within the app. Each level unlocks a new badge, adding a sense of achievement and competition to the experience. This playful system encourages users to interact more with the app and stay loyal over time.
Results & Takeaways
Built a working MVP with a user-friendly interface
Positive feedback from user testing sessions
Validated a growing market need in Nigeria and potentially other emerging markets
Learned the importance of local context in UX strategy
Next Steps
Partner with local brands to seed early offers
Launch early access beta in Lagos
Set up in-app referral and reward system
Add multilingual support
Results & Takeaways
Results & Takeaways
Results & Takeaways
Results & Takeaways
Built a working MVP with a user-friendly interface
Positive feedback from user testing sessions
Validated a growing market need in Nigeria and potentially other emerging markets
Learned the importance of local context in UX strategy
Next Steps
Next Steps
Next Steps
Next Steps
Partner with local brands to seed early offers
Launch early access beta in Lagos
Set up in-app referral and reward system
Add multilingual support